Amazon's My Account section.
Amazon.com has alway been my choice for online shopping. Despite the fact that it is already an established company, I feel that I need to point out the things that heightens my shopping experience there.
Here are some reasons off the top of my head:
- Reviews, reviews, reviews! - Amazon customers are the most dedicated bunch of product reviewers. I have always found this to be one of the biggest reasons that bring me back to the store. Whenever I am in the market to look for a new piece of gadget or a new book to read, the Amazon reviews have rarely let me down.
Amazon Mobile
- Ease of browsing – Online shopping has become a habit for me. I almost have no trouble finding the products I want browsing through the categories. For example when I am looking for a new external hard drive, I don’t usually have a specific item in mind. I compare the brands, prices, and product ratings. With the choice of viewing by ‘Bestselling’ items, I am usually able to find what I need.
- My Account – Earlier this year, Amazon did a facelift on the My Account page for users. The layout was made simpler, and it has more of a form to it. The links stayed more or less the same, but refreshing the look was much needed and a smart move on Amazon’s part.
- FREE Super Saver Shipping – This is pretty self explanatory. And I’ve almost never had to pay for shipping! It is definitely a plus when you are buying a bulking item.
- Wishlist – This is the only wishlist that I take seriously and share with friends. I am always updating items on there since they’ve allowed products from other websites to be added (Universal Wishlist).
- Amazon iPhone App – Though this is fairly new to my Amazon shopping experience, I’ve already put in two orders for my Christmas shopping! I have turned off the Mobile 1-Click Ordering, because it really does what it says and I have accidently put in a couple of things while browsing on the iPhone. Being able to track my shipment status of my orders is my favorite part about this app. Not needing to open a link through Safari is the best part! The iPhone app is easy to use when you know the specific item you want to buy, I wouldn’t really recommend it for mindless browsing.
With all that said, all my Christmas shopping was done through Amazon this year. It is my go-to place on the Internet for electronics, books, DVDs, another other non-brand specific things. I vouch for their prices when I talk to people about online shopping.
All in all, Amazon.com has my vote.